History of Florida Y’all

Hey Y’all, here’s our short story!

Jake Mansfield never planned to end up in Florida, but life led him there in 2017. After stops in the Dominican Republic, New York, and Indiana, he and his wife Yeceny settled in Brooksville, a town that felt just right.

Brooksville welcomed them with waving neighbors and a friendly hardware store. Jake put down roots, and their Florida-born son added laughter to the mix.

Jake, a software guy at heart, felt inspired by Florida’s vibe to create something different. The result? “Flo Y’all,” a quirky, unapologetically Florida brand. He wanted more than typical alligator prints—he wanted to capture the real Florida: mudding, fishing, BBQs, and Florida-man stories.

With his tech background, Jake set up an online store. Flo Y’all grew into a community, with locals seeing themselves in his designs. Today, Flo Y’all continues to grow. For Jake, it’s more than a business; it’s a love letter to Florida, full of color, creativity, and humor.